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Digital Marketing Manager

Past Positions

Inglewood Transmission Services - Fullerton, CA

April 2011 - March 2012

  • Digital Marketing Manager

  • Inglewood Transmission Services - Fullerton, CA

  • January 2017 to March 2022

  • Skills, Experience, Education, and Abilities:

  • 5 years of experience in digital paid advertising including Google Ads, and Social Media Ads.

  • Experience with manual-bidding structure for campaigns.

  • Knowledge of the latest digital marketing trends

  • Klaviyo

  • Shopify

  • Wordpress

  • Google Suite

  • Slack

  • Trello

Digital Marketing Manager: CV

  • Search Engine Optimization (SEO)/Search Engine Marketing (SEM), marketing database, email, social media, display advertising campaigns.

  • Setting up and optimizing Google Adwords, Facebook and Instagram campaigns.

  • Create and maintain keyword bids, account budget caps, impression share, quality score, and other important metrics to continually improve and optimize PPC strategies.

  • Google Analytics, Google Search Console, Google Tag Manager, SEM Rush.

  • Experience with social media i.e. Tik Tok, Instagram, Snapchat, Facebook, etc.

  • Computer Literacy: Advanced in MS Applications (MS Word, Excel, PowerPoint)

Developed and maintained marketing communications content and materials, including:

  • Driving relevant traffic and generating quality leads for our clients by performing keyword research, competitive analysis, and executing campaigns on Google and other search providers.

  • Created and maintained keyword bids, account budget caps, impression share, quality score, and other important metrics to continually improve and optimize PPC strategies.

  • Measured the results of the strategies with tools like Google Analytics, Google Search Console, Google Tag Manager, SEM Rush,

  • Shared reports outlining the performance of traffic, rankings, conversions and other trends to the clients through email, phone calls and in-person meetings.

  • Served as the point person for PPC related questions and strategy across the business.

Digital Marketing Manager: CV

  • Made Social Media updates using Facebook, LinkedIn and Twitter

  • Managed external designers on marketing projects

  • Ad campaign set-ups, keyword research, and build-outs, ad copywriting reviews and recommendations, bid management, and landing page optimization

  • Google Ads campaigns by split testing ads and landing pages, adding new keywords, and improve

Quality Scores

  • Supervised remarketing campaigns

  • Actively managed PPC campaigns to maximize CPC, CPA, CTR, etc. within monthly budgets and constraints

Digital Marketing Manager: CV

Certificate

The Digital Marketing Boot Camp

University Of California, Irvine

Digital Marketing Manager: HTML Embed
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